Our Team
Zsófia PIOKER
Zsófia Pioker is an experienced marketing professional who has been living in Belgium for over two decades. After completing her studies in Budapest, Hungary she began her career at a marketing agency in her home country before seeking a more international environment that led her to the Netherlands. There, she joined Mills Advertising, where her ambition and strategic insight quickly made an impact.
In 2014, Zsófia and a colleague took over the agency from its founder, steering it toward a new focus on the automotive industry. Under their leadership, Mills evolved into a key player in the automotive aftermarket and original equipment sectors, providing international communication strategies tailored to each client’s unique goals and resources.
Zsófia has been instrumental in developing these personalized growth strategies and strengthening client relationships across markets. Her scoreboard’s lighting up with international campaigns from every corner of the industry playground.
Her natural habitat? International trade fairs like Automechanika, EquipAuto, Solutrans, Autopromotec, Autotechnica, AERO, and EAA AirVenture—she’s in her element among engines, innovation, and endless networking.
Fluent in English, German, Dutch, French and in her native Hungarian, Zsófia thrives in multicultural settings and is passionate about connecting people and ideas. Naturally curious, she enjoys exploring different cultures and histories—and as a true petrolhead, she has a special love for fast cars and naked bikes.
Valentina AHLAVUO
Valentina Ahlavuo is a Helsinki-based globetrotting publisher and editor-in-chief of Automediat RVK Uutiset, Finland’s leading B2B magazine for the automotive aftermarket and tire industry. She founded Automediat Oy in 1998, continuing the legacy of RVK Uutiset, published since 1979. With over 33 years of experience in automotive journalism and publishing, and as a member of the Journalists’ Union of Finland, she combines editorial integrity with a passion for connection, collaboration, and storytelling.
Valentina also publishes automediat.com, a fast-growing B2B news site for the automotive aftersales and tire retail sectors. The media works closely with the Finnish Union of Automotive Service Providers, for which RVK Uutiset serves as the official membership magazine. She has built one of the strongest professional networks in the Nordic automotive aftermarket, collaborating with leading brands, organizations, and international trade events.
She has attended hundreds of automotive exhibitions and trade shows worldwide, worked as an exhibitor, and led numerous Finnish buyer groups to major events across Europe and China. Valentina has organized aftersales and tire-retail seminars at The Tire Cologne and Automechanika Frankfurt (2024), and a Nordic press event and Finnish buyer group at Autopromotec Bologna 2025. In 2025, she leads a Finnish buyer delegation to Automechanika Shanghai.
Automediat RVK Uutiset is an official media partner of Automechanika Shanghai 2025 and IAA 2026 Tokyo, connecting the Nordic automotive aftermarket with the global industry. Outside publishing, Valentina is a passionate sailor and traveler, having navigated the seas of the Caribbean, Northern Atlantic, and Europe, and explored lands from the fjords of Norway to Mount Kenya. Her journeys reflect her philosophy: connecting ideas, people, and markets with creativity, precision, and a touch of adventure.